Running Eagle

The work

Brand

The brands people obsess over aren’t bought — they’re joined. Self-expression, aspiration, belonging. We start with the audit — brand, ops, and culture simultaneously — because they don’t separate. What we uncover determines where the work starts. Purpose, principles, promise. Position, voice, identity, and the Brand Bible. Decks and websites when the brand is ready.

Ops

Every business problem is a problem of people, math, or culture — usually more than one. The Ops practice names which and does something about it. Assess articulates what’s wrong. Transform restructures around a new direction. Grow builds the infrastructure for what’s next. Most engagements touch more than one.

Commerce

Commerce advisory rooted in operator experience. From zero to shelf, and zero to scale. The work starts with the audience — finding communities before they’re legible to the market, building products that earn devotion. Audience strategy, product development, DTC and CPG, distribution, and creator commerce.

These practices are distinct but not siloed. The work almost always touches all three.

ACTIVE & PAST WoRk

Legendary HeauxT’s own brand — and the clearest expression of the methodology. A research and writing platform dedicated to the women history has dismissed as hysterical, outspoken, or simply inappropriate. Built from scratch: identity, editorial voice, content architecture, digital presence, and a commerce layer that makes the work self-sustaining. The credential behind the credential.
BrandContentCommerce
W*nderFounded and launched a functional CBD beverage brand in 7 months from concept to market — in a category with no regulatory playbook, no established distribution path, and no room for delay. Built DTC infrastructure and 8-state distribution through beverage-alcohol partners. $5M+ in total sales with consistent year-over-year growth. Beverage Digest Award finalist. Now relaunching as a Hemp D9 fizzy tablet — a novel form factor built for bioavailability and portability.
BrandCommerce
GothamStepped in as COO/CFO for New York’s luxury cannabis retail concept at one location and built the infrastructure, team, and brand standards to scale to four. Developed the differentiation strategy — non-cannabis branded products, fashion collaborations, experiential programming. Turnaround to growth, with a brand that could hold the weight of the expansion.
BrandOps
BrewDogInherited a business losing over $1M per month and turned it to positive EBITDA in nine months. Built the team from 50 to 400+, restructured the product portfolio, and executed a distribution strategy that drove 700% growth in 2018 — reaching the top 50 independent craft breweries in the country. Then launched the DogHouse Hotel, the world’s first brewery hotel, named by Time as one of the 100 Greatest Places on Earth.
BrandOpsCommerce
LookHUMANThe insight was simple and nobody had acted on it: mainstream culture was leaving entire communities unaddressed. Built a proprietary tool to track cult formation and content velocity on Tumblr — identifying underserved audiences before they were legible to the market. Cat ladies, introverts, alien believers, the gays. Built exceptional design to meet them. $100M+ in lifetime sales.
BrandCommerce
REVOLTREVOLT had the cultural capital, the creators, and the reach. The gap was a system to turn that influence into owned, durable enterprise value. Built REVOLT Commerce from scratch as a new strategic pillar — operating philosophy, creator opportunity framework, content-to-commerce analysis, and brand architecture for a repeatable, creator-owned product engine.
BrandOpsCommerce

About

T
Robinson

T Robinson has spent twenty years building businesses in categories that didn’t exist yet or didn’t know they needed her. TicketFire. Print Syndicate. BrewDog USA. W*nder. The Parent Company. Gotham. Running Eagle.

The through-line isn’t the categories — it’s the method. Find the audience before the market does. Name the real problem before proposing the solution. Decide, build, learn, iterate. Any problem in business is solvable. The obstacle is almost always will, people, capital, or gumption.

She has served as CEO, COO, CFO, and Chief Transformation Officer. She has founded companies and fixed them. Built brands from a blank page and rebuilt them from the wreckage of the wrong strategy. Every business she has touched has been a lever for something — revenue, community, access, ownership.

Built for founders who don’t need inspiration — they need someone who has been in it and knows what to do next.

Contact

Let's talk.

If you think we should talk, reach out. If you're not sure, the audit will tell us both.

hello@runningeagle.co

Strategicadvisoryfor PEOPLE who build

TRobinson

Let's talk.

Strategic
advisory
for PEOPLE
who build

T
Robinson